I am a trend-setting brand strategist who has led creative marketing, digital media, social media, and public relations strategy for world-class athletes, entertainers, tech startups, influencers, and countless amazing brands. Growing up in England with American parents gave me a global view of sports, entertainment, and business, which lit my flame for branding. After receiving a Bachelor's & Master's from Florida A&M University in 2009, I began increasing the profitability of brands through strategy and storytelling.

In 2020, I founded a Strategic Communications agency called atus to empower startups, professional athletes, and other amazing brands.

In early 2021, I joined High Street Equity Partners to identify new investment trends and opportunities, perform due diligence, and create an ecosystem for founders.